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Monday, March 14, 2016

Tim Cook: facts from the life of the current CEO Apple Inc.

Tim Cook: facts from the life of the current CEO Apple Inc.

Tim Cook is considered as one of the most recognizable figures in the modern world of high technology. It was during his tenure - not Jobs - CEO of Apple, oddly enough, the company achieved record capitalization, received the title of the world's most valuable corporation. But, despite the fact that Cook - the figure with respect to the public and discussed, there are some facts from the life of the current CEO of, behind the scenes of his biography.

The fact that the first

When young Timothy was in high school, he took a position of "errand boy" in the department of the local newspaper. He was engaged in the delivery of all kinds of waste paper in the form of documents relative importance and performance of small orders. In addition, Cook managed to help his mother, who worked in a pharmacy near their home.

The fact of the second

Before I get to Apple for the position of customer support, and subsequently lead the department and the company itself, Tim studied engineering, dreaming of a career appliances. But fate decreed otherwise, preparing Cook the role of one of the most successful financiers of our time.

The fact that a third

After the adoption of the staff of the company, Cook immediately put forward nothing unreasonable demand to take office just opposite the office of Steve Jobs. Although the gesture was perceived by the leadership with a pinch of irony, today it is considered to be an early manifestation of ruthless ambition Cook.

The fact of the fourth

Few people know, but Tim Cook repeatedly could take over as CEO of several global corporations. So, the Dell board of directors and the Motorola, where Cook previously worked, other CEO of him to the post, enticing decent fee. But he refused to go all the way to the Apple again.

The fact of the fifth

Those who have read a biography by Walter Isaacson on the life of Steve Jobs, know that the founder of Apple Computer was a man of extremely harsh temper, but not everyone knows that Tim Cook has differed little from him. According to the memoirs of the former employees of the company, Cook was overly strict with clients and often demanded from them is impossible. Apparently, the tale of softness Tim was covered.

The fact of the sixth

Tim Cook has repeatedly called mama's boy because of his undisguised love for his mother, which he mentions almost every public speech. Anticipating the emergence of relevant comments, I hasten to note that this attachment is purely physiologically could not affect the orientation of the CEO Apple Inc.

The fact of the seventh

According to friends and friends of Tim, he can not tolerate extravagance, preferring austere life without frills. For years, Cook lived without air conditioning and dishwasher and still prefer to buy underwear on sales in chain stores such as Walmart and Seven Eleven.

The fact of the eighth

In the words of Cook, he virtually ceased to be afraid of them lived for years. In one interview he said that he sees the concept of fear from a philosophical point of view, the main reason for naming the fear, complicates life. "If that does not work, it will not be the end of my world, I say to myself - Cook said. - In the end I can just go and take a ride on the bike. "

The fact of the ninth

When Tim Cook was confirmed as CEO of Apple, Steve Jobs gave him a few tips on guiding policy. "Do not ask me what I would do, - said Steve Cook. - Just do what you think is right. "