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Tuesday, March 15, 2016

Sony does not expect the revolution from the iPhone 7

Global smartphone manufacturing industry found itself in the ceiling, it is possible that these gadgets days are numbered. This is the opinion CEO of Sony.

"It offers no significant innovation in the production of smartphones. The future of the new device, but an accurate understanding of what it is, no one has "- said the head of Sony Kazuo Hirai in an interview with the German edition.

According to him, manufacturers of mobile devices in the situation a decade ago, when replacing conventional mobile phones have come smartphones. Now, in his opinion, no one in the field of smart phones, "no significant innovation does not offer." And the future for the new device, but an accurate understanding of what it is, no one has.




"All are experimenting with varying degrees of success ... But we really have not seen the revolutionary solutions", - said Hirai.

But the search goes on. Recently, for example, researchers from the Laboratory of Human Media Lab at Queen's University in Canada have developed a prototype flexible smartphone RefleX, which is controlled by bending the body. In other words, it is a flexible smartphone.

The device comprises a flexible OLED-display. Its opposite ends attached to the holders. Taking these gadget screen can arch back and forth. Sensors located behind the screen, on the reverse side of the body and recognize the deformation amount signal is fed to the processor device. Bending your smartphone, you can, for example, flipping book or adjust the flight radius of the "birds" in the popular game Angry Birds. The researchers adapted to control this game. The project participants are planning to continue the work.

Market experts believe that the attachment to the physical effort to holders of the screen - very unusual for a mass user management method. To do this, at least you need to use both hands to count the effort. "Even Apple experience with the 3D Touch technology in the iPhone 6s (recognition power touch screen) showed that users are not ready for the new technology and confused context menus that appear when you hold an icon or a strong pressure on it, - said Head of Strategic Communications Hi -Tech Mail Anton Spiridonov. - Simple, responsive interface based on the familiar multitouch gestures - the best option now. "

Apple sees the potential for innovation in the mobile cameras. Previously close to the company sources said that the iPhone 7 Plus the Pro or iPhone, which debuts this fall, along with the iPhone 7 will be equipped with dual-core camera that will be its main selling "chip".

7 iPhone camera module will consist of the usual camera smartphone and another that will be able to capture more objects. Images of software modules will be combined into a single high-quality image, but can also be displayed separately using the Split Screen feature in iOS. Cameras can be used independently from one another, for example, for simultaneous shooting video (up to lapse of shooting with high frames per second), and creating images.

So far, the use of double the iPhone's camera, you can only guess, and to the iPhone 7 release and 7 Plus everything could change.

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