Apple once again recognized as the most expensive brand in the world

Recently, the British consultancy Brand Finance has issued a new edition of their ranking the most expensive brands. It is compiled on the basis of a sufficiently large number of parameters, which include the financial position of the company and the customer loyalty to its brand.

Immediately it should be noted that the title of most expensive brand in the world for several years successfully keeps Apple. According to the latest expert estimates, Apple is now worth raving about 146 billion dollars. Since the publication of the last edition of the rating, this figure rose to 14%.




Regarding the next "persecutors", the second most expensive brand in the world at the moment is Google. Experts have estimated it at 94.1 billion dollars. Closes the three leaders of the company Samsung. Brand Korean giant worth 83.1 billion dollars.